Kollektionsbanner: Klassische Teppiche - Sarough © Daniel Khademi, Jupiter Intl.

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Your Advantages at JUPITER Intl

Expert Opinion

“For me, a genuine Sarouk rug conjures the image of deep reds, dense pile, and the unmistakable scent of wool. A fine Sarouk perfectly embodies the harmonious balance between pattern richness and colour depth. Anyone wishing to feel a piece of Persian history underfoot will find it here with us—and may even discover the new centrepiece of their home.”
Daniel Khademi
Rug expert, curator and COO at JUPITER Intl

What is a Persian Rug?

Persian rugs are authentic, hand-knotted originals from Iran (historically: Persia) and set the benchmark for quality, diversity, and value retention worldwide. They are distinguished by superior materials, high knot density, elaborate patterns—from medallion fields to floral motifs—and a vast array of regional styles. Each provenance, such as Sarouk, Tabriz, Nain, Qom or Isfahan, brings its own motifs and unique colour harmony. A genuine Persian rug embodies centuries of craft and enduring beauty.

Origin, Features & Design of Sarouk Persian Rugs

  • Provenance: Hand-knotted in the Sarouk region and neighbouring villages in western Iran, near the city of Arak.
  • Materials: Especially high-quality wool for a dense, soft pile and excellent durability; often woven on a cotton foundation.
  • Knotting Technique: Classic Persian hand-weaving; knot density generally from 120,000–360,000 knots/m² for detailed execution.
  • Patterns: Marked by opulent floral fields, sumptuous central medallions, swirling vines, and harmoniously designed corner and border elements.
  • Colours: Warm hues such as deep red, blue, beige, rose and coral—stylishly and timelessly combined.
  • Sizes: Available as large living room rugs, decorative runners, and exclusive pieces in various dimensions.

Iranian Rugs – A Symbol of Diversity & Craftsmanship

Iranian rugs unite perfection and creative variety like few other cultural assets. From magnificent city carpets out of Sarouk, Isfahan, Nain, Tabriz or Qom to rustic village rugs and nomadic rugs, Iranian provenances showcase the full spectrum of Oriental weaving. Every rug tells a tale of history, way of life and highest standards in craftsmanship.

Indian Sarouk Oriental Rugs

Alongside Persian originals, we also offer high-grade Indo Sarouk rugs. These are traditionally hand-knotted in Indian workshops and reinterpret the classic Sarouk design with softer wool textures and both classic and modern colourways. Indo Sarouks are an appealing addition for all who appreciate traditional patterns and a particular focus on value. Discover now!

Sarouk Rugs at a Glance

Provenance / Type Main Pile Material Knot Density Special Features
Sarouk Persian Rugs High-grade sheep’s wool 160,000–400,000 knots/m² Floral allover or medallion patterns, dense pile, classic colours, homely & durable, collectible antique originals
Indo Sarouk Oriental Rugs High-grade sheep’s wool 90,000–240,000 knots/m² Floral allover patterns, dense pile, homely & robust, often with antique look—attractive alternative to Persian originals
Sarouk Rugs at a Glance Note: All values are guidelines—please see product descriptions for details.

FAQ – Frequently Asked Questions about Sarouk Rugs

What makes Sarouk rugs so special?

Their classic handwork, sumptuous floral motifs, bold colorways and beautifully soft pile define their unmistakable appeal.

Are Sarouk rugs durable enough for daily use?

Definitely—the dense wool and firm weaving mean they are especially tough, long-lasting and easy-care. Learn more about carpet care.

How can I identify a genuine Sarouk rug?

A real Sarouk is recognizable by its signature design, robust feel, natural colors, and authentic handwork. Consult an expert and ensure you receive a certificate of authenticity upon purchase.

Are there affordable alternatives to Persian Sarouk rugs?

Yes—Indo Sarouk rugs combine the classic pattern with Indian knotting quality and attractive prices.

Do you provide a certificate of authenticity for Sarouk rugs?

Absolutely—every handmade original from JUPITER Intl comes with a certificate of authenticity. Find out more about our certificate of authenticity.

Quality, Price & Service by JUPITER Intl

  • All Sarouk rugs are hand-knotted one-of-a-kinds and strictly selected for workmanship, quality and design
  • Transparent provenance: every handmade rug comes with a certificate of authenticity
  • Fair prices directly from Khademi—no middlemen or misleading “retail prices”
  • Extensive range: from exclusive Qom silk rugs, exquisite Nain Persian rugs and modern Ziegler Orientals to handwoven kilims and quality machine-made carpets
  • Personal advice on provenance, size, material and style
  • Secure payment, 31-day return policy and free returns for your complete satisfaction

Personal Consultation at JUPITER Intl

Looking for the perfect Sarouk rug, a special provenance, format or design? Our experienced team is happy to support you—from expert style advice to sourcing unique pieces. Contact us by phone or email, or combine your visit with a trip to our showroom in the Speicherstadt, Hamburg’s UNESCO World Heritage Site—experience history and tradition up close!

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